Voice Search and its Influence on Users’ Search Behavior
Voice search is a feature that is increasingly used by search engine users. Based on what we can see in terms of technology, this is only going to grow. That's why you need to be prepared to avoid losing positions and ensure visibility!In this article, we will talk a little about how this “new” influences the off page seo service way people are searching for different terms nowadays, and we will give you tips to optimize your pages for this type of search. Check it out!
Voice Search and User Behavior
According to the company itself, 20% of searches made on Google in 2018 were voice searches. Now, in 2020, according to Comscore, this number is expected to reach 50%.
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In other words: think that if your strategy is not prepared and well thought out for this, your pages will not appear for half of the searches made on smartphones. It's a loss, huh?
Direct questions, even more answers
When you are looking for details on how to freeze a carrot, for example, the most common thing would be to type something like “freeze carrots” into Google, right?
Now, imagine that you have this question and you are going to use voice search. You are probably already asking directly “How do I freeze a carrot?” And even better if the answer comes directly, already in a featured snippet, right?
After all, imagine that you are there, with two carrots in your hand, in the middle of preparing lunch. You can't keep scrolling through the pages until you find it.
This represents one of the biggest shifts in user behavior. They want direct answers to direct questions. And the same goes for restaurants, tire shops, gas stations, and more—which brings us to our next tip.
Strengthening local research
Another example: you traveled to another city and are sightseeing. Then, you get hungry and need to find a good place to eat. There is no place to stop and check your phone, look for maps, etc.
You go straight to “Ok, Google” and ask “where to eat in such and such a place?” or “restaurant in such and such a place”, and so on. This means that you don’t want to go somewhere else, take a taxi, travel a few minutes and arrive, but rather that you want to solve the problem right there and eat.
The main point here is to understand that this greatly reinforces the presence and influence of local commerce , even more so in conjunction with tools like Google My Business.
Given this, we can draw two insights:
research is more “humanized”, even with slang and regionalisms;
Immediacy is even more important in voice search, and no one is going to scroll through three or four results when using it.
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