In addition to customizable templates,

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The free version of Canva offers other features, such as images, custom filters, shapes and icons, including graphics and illustrations, and a variety of fonts and lettering styles. When you log into Canva, a whole new world of design opens up. Their motto is to create design for everything! And they, in fact, deliver what they promise. With time and a little experience, you will be able to start the art from scratch, which will be your difference. After all, Canva is widely used, and taking advantage of a standard template, just changing colors and adding a logo, can make your post very similar to your competitor's, for example.WEBSITE IS THE GATEWAY TO YOUR COMPANY Many entrepreneurs mistakenly think that the website is not a priority tool in their communication strategies.

They argue, for example, that they already have pages on Instagram, Facebook and even LinkedIn. And, therefore, they have good visibility on the Internet. But one thing is one thing, and another is quite different! Social networks are very important, for sure. However, you are hosting information about your business in a space that does not belong to you. How many social networks have closed to date? Lots of! Does anyone remember Armenia Phone Number the Orkut fever among Brazilians in the 2000s? Well, it was discontinued in 2014, without prior notice. Many internet users who used the platform to post photos, for example, lost them if they didn't save them in other files. In addition to this characteristic, which can cause serious problems, it is important to remember that one of the main objectives of social networks is precisely to attract Internet users to the website, their private space, their home in the virtual world.



So, have no doubt that the website is the main attraction, or the great gateway to your company, especially if it has an active blog, as we talked about in the article “Does every company need to have a blog?” . The importance of the website for brands is not new, but the pandemic has made this channel essential. With restricted mobility, people are increasingly virtual, whether to research products and services, or to buy or close deals. Having a website these days, first of all, is a great opportunity to attract customers and promote your brand, products or services. Aspects that reinforce the relevance of the website in the communication strategy ? With the website, you now have your own domain, something simply essential in any marketing campaign.