Often you should be sending emails

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There are many case studies that show that in certain circumstances, if your content is relevant, your email frequency may need to be more frequent than weekly. An example of a product launch that we'll show you further in this article, where he sends emails to customers every day during the product launch. Now that we’ve debunked some myths for you, let’s get down to the real meat and potatoes. Here are the top four email sequences and some strategies and tips for executing them.

Automate Drip Campaigns or Processes Every e-commerce Job Function Email Database business needs to set up automated marketing campaigns. These are automated email sequences sent to customers and triggered by specific actions. These are an absolute must and will dramatically increase your email marketing sales. Probably the most popular e-commerce email tools, they have tons of different templates for automated processes. Here are some of them: Let’s start with a few major ones: Cart abandonment .




The hottest potential customers are those who have put an item in their cart or started the checkout process and then left your site. These users have the highest purchase intention and will often come back to purchase your product if they receive a reminder. Here are some top strategies for creating and optimizing cart abandonment emails. Digitization strategy: Do n’t wait too long to send your first email.