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Created an Instagram account to promote the business, but there were no sales? Can't figure out what's missing? Competitors have hundreds of comments under posts and applications to the Direct, and in your account only mom and relatives? We know and show examples of how to “pack” an account on Instagram to make it look attractive and finally start to make a profit.
Step 1. Making beautifully
1. Information about the company or store, service, etc.
info block instagram
It is important to tell the potential client in the profile cap as possible, what kind of business you have, what you offer, whether there is a delivery, where you are, etc.
To stand out among competitors, specify here the UTP - a unique trading offer. For example, you sell soyless or baby cosmetics made of natural components.
Remember, there are restrictions on the signs (symbols) - 150 without spaces.
By the way, if your business involves online sales, be sure to specify your site in the profile cap.
2. Choosing an avatar.
It should be noticeable and attracting attention. Most often it is the company logo or image that conveys the essence of the business.
logo from instagramlogo from instagramlogo from instagram
3.Create Stories Highlights
“Eternal” torn the time in which you shopify website design will consolidate important information about the business. So users will stop asking the same questions, they will independently find answers to them. It’s a lot of time saving for you!
For example:
contacts;
delivery;
discounts and promotions;
reviews;
list of services;
Price and others.
Step 2. Visualization of your product or service
pictures from instagrampictures from instagram
On one avatar and fixed thaw, the work does not end. Equally important will be the preparation of the tape. Here you can not do without the services of a professional photographer and videographer, so that the material turned on high-quality, with aesthetically attractive shots and videos.
I MUG IT! The photo shoot should reflect the essence of your business. If this is the center of aesthetic medicine, then the photo of the reception in the salon is not enough, you must show the services. What machine you use, in which areas you carry, etc.
If you pay attention to the accounts of your competitors or just other Instagram users, you will notice one color gamma of the tape. So, the account tape, made in a corporate style, will be associated with the user with a personal brand or your business.
Step 3. Creating a content plan
Planing Like Homer
A content plan is a list of specific topics for a blog, an account in social networks with a certain date and time of publication. For example, on Monday you talk about one of your services or product, and on Tuesday share user reviews.
It is Irreporting that the posts are relevant, that is, if there is a trend, you can light it day on a day, and not in a month, because it will already be outdated information. And do not disappear from the profile for a few days, it is better to make posts either every day or every day.
In addition to posts, do not forget about the storm. There should be too many of them, because it gets tired, from the overload of information, subscribers will begin to unsubscriber.
Types of content
Let’s look at examples what posts in your account might be.
Reputation posts: post-ding, customer reviews, news of your business, product creation process, etc.
With the help of reputational content, you can inspire the trust of a potential buyer, convince him of purchasing a product, a service.
Tell us about yourself what you are selling and why someone else needs it but you, how it is useful, etc. Show how you create a product without embelled, this will even more convince the user that he is not lying, and you have nothing to hide.
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發表於 2024-11-7 14:33:54