Rutube Monetization

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In the spring of 2021, Rutube launched a monetization program, which made it more attractive for Russian bloggers. At the moment, the video hosting actively supports new users, so in the first forty days after registration, the blogger receives 100% of the income. After this period, the platform wordpress web design agency will split the income in half. In addition, many well-known TV channels cooperate with Rutube, such as Match TV, TNT and others. The audience is predominantly Russian-speaking, which greatly facilitates communication. You can watch videos without authorization. Entertainment content has gained the greatest popularity on the platform.

At first glance, everything is not so bad, but let's figure out if this is really the case.

Rules and conditions for channel monetization
The main condition for monetizing a channel on Rutube is to get 5,000 effective views of videos. There are no requirements for the number of subscribers, as on YouTube. If you already have a promoted channel on other social networks, actively encourage your audience to subscribe to you, so you will quickly get the required number of views and be able to connect to the service's affiliate program.




At the moment, there is no official information on how much the platform pays for every thousand views. The approximate cost, which is mentioned on the Internet, is 50 rubles. There is also a problem with displaying information about earnings. The developers promise to fix it soon, but now the blogger can only find out his income at the moment of accrual of payments to the bank card.

How to connect monetization
As soon as your channel gets 5,000 views (this information can be tracked in the Analytics section), the Become a Partner button will become active in the Monetization tab. You need to click on it and fill in the information. After providing your personal data, a video hosting specialist will contact you by email to request the necessary documents and bank details. Upon completion of the information verification, you will receive an automatic email confirming your participation in the Rutube affiliate program. In a few days, the platform interface will be updated and in the Monetization tab you will see the following information message

Additional ways to monetize


In addition to the proposed method of monetization, bloggers have access to additional types of earnings:

Direct advertising. Authors can negotiate with advertisers themselves and integrate advertising into their videos, thereby receiving income directly from the customer.
Donations. These are charitable donations that viewers transfer to the author for the development of his creativity. To connect a donation, the user must register on a special site and receive a link for transferring gifts. After that, you need to go to Rutube, click on the avatar, go to the "My channel" section, click the "Customize channel view" button and insert the received link in the "Support the author" block.