Important because it allows

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Google Hummingbird Google Hummingbird The third animal in the algorithm zoo is Hummingbird , its name refers to the speed and precision of the Hummingbird 's movements , but in this case for the search results. It allows you to interpret complex searches, resolve questions, relate questions and can even geoposition a specific search. hummingbird quest 2 How many types of SEO are there? There are three types of SEO, White Hat, Gray Hat and Black Hat. White Hat SEO It is based on following the rules established by Google.

Using the cleanest techniques to please search engines, although the results are obtained in the medium and long term. Gray Hat SEO It is a range that is between White Hat and Black Hat SEO . Here, not so gruesome techniques are used, but somehow they do not obey Digital Marketing Service Google's rules 100%; The methods are scrupulously structured so as not to be detected by the search engine. Black Hat SEO It consists of doing all possible tricks to deceive Google, so that a site ranks better than the competition.



The results are reflected in the short and medium term, but whoever executes this type of SEO must really be an expert and know all the tricks that exist, because as is obvious, it entails a high probability of penalties. On Page SEO On Page SEO is within your page, and is a process to optimize the contents of your site to convince Google that what you say about your brand or company is true, and it depends only on you. Off Page SEO Off Page SEO is everything that is outside the page and does not depend on it.