|
|
The end of the real estate bubble has been joined by the economic crises and the digital transformation, which have had the consequence that consumers do their own research in parallel to the communication with the real estate agent or the official visit of the home itself. For this reason, marketing for real estate is gaining strength, as it adapts to the new needs of clients and opens new avenues of communication. In this guide, we leave you the keys that you should take into account.
The 10 keys to marketing for real estate
Until not too many years ago, the process of buying a home consisted of visiting several agencies. These used mailboxes, brochures in cars or static advertising to make themselves known. Now, sponsorship of events, joint actions with collaborators in the area, guides and magazines have gained prominence .
However, the consumer purchasing process has also Mexico Mobile Number List changed . They carry out a proactive search and compare options from the same network before making a decision. Marketing for the real estate sector facilitates this and adapts to new needs , but how does it achieve it? Below we leave you the most relevant digital marketing strategies of the moment.
Well-defined buyer persona
As in other sectors, it is necessary to know the customer profile that would be ideal as a buyer of your properties. In order to identify their characteristics, you will need their demographic data , such as sex, age, place of residence or income; psychographic data , which is related to your interests and hobbies, or your online habits , such as the social networks you use, the type of pages you visit or the time you dedicate to them.
Once you know all this information about your potential clients, it will be easier for you to design real estate marketing strategies that are in line with their preferences, needs and interests . Both in relation to the means of communication and in the content or products offered.
Google Ads as an ally
Google is the leading search engine, accounting for more than 90% of searches . But it's not just about making your website visible on it, but about dedicating part of your budget to its ads, Google Ads. Since it is a very competitive sector and the number of available homes is high, it is interesting to bet on pay-per-click strategies , which will make your ad appear at the beginning of the search results.
And what are the keys to making your ads effective? Firstly, campaigns by geographical area , which will allow you to segment your properties by where they are located. Second, focus on the type of property. Is it a studio or a family home? Do you have apartments with a terrace? What is the number of rooms?
The third factor that will be key is the type of content you include , that is, the text that accompanies your ads. It should be attractive, but also persuasive. Finally, be sure to add keywords , which will be responsible for filtering the ad and ensuring that it appears only to those who match your target profile.
Virtual and augmented reality for a better user experience.
|
|
發表於 2024-2-29 13:40:58