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These elements not only allow you to see if your objectives have been achieved, or are on track to be achieved, but also to identify opportunities and possibilities for improvement. In terms of ROI (return on investment), adopting an inbound marketing strategy allows you to control the customer acquisition cost (CAC) . To calculate it, simply add up all the investments dedicated to your communication strategy (marketing campaigns, salaries, advertising, content creation, software, etc.) and divide it by the number of customers acquired.
This KPI is important in that it shows the profitability of your actions and subsequently allows you to allocate your resources to the channels that were the most effective. You can therefore break down this performance indicator by campaign and by channel, and target the levers that generate the most leads. Another key KPI: cost per lead (CPL) , which allows you to measure the effectiveness of your marketing investments in lead acquisition. Its calculation is almost the same as CAC: take the total cost of your marketing expenses (from campaign design to implementation) and divide it by the total leads collected.
Just like customer acquisition cost, cost per lead can be calculated for each channel. The goal: identify the levers to activate as a priority and optimize your marketing strategy over time. Do you need help developing your digital strategy? Inbound Marketing and ABM, Webconversion supports you throughout your project. So, contact us ! The lead magnet is a strategic tool that helps attract quality prospects.
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發表於 2024-3-7 17:19:46