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I think we all know that search keywords are really important in marketing. The main reason we deal with search keywords is for search advertising, and we focus a lot on who can expose keywords that people search for at a cheaper price. However, these search keywords are actually more than just search advertising tools. Because it contains the intent of our potential customers. You may be wondering what this means, but from now on, let's take a look at what search keywords are and how to utilize the customer's intent learned through search keywords. Furthermore, let's find out how we can utilize the customer's intent (intent) learned through search keywords on our website. How are search keywords structured? Let's assume that we are a company that sells bungeoppang machines for home use and stores, and think about how search keywords are structured.
We put “Bunggeobbang” into our Listening Mind Hubble. Search results for Bungeobbang through Listening Mind Hubble “Bunggeobbang” related keywords – Listening Mind Hubble There are keywords such as “Bunggeoppang”, but there are also keywords Special Data such as “Bunggeoppang mix”, “Bunggeoppang mukbang”, and “Bunggeoppang carp bread difference”. In this way, keywords are made up of target keywords such as “bungeoppang” and intent keywords such as “difference.” Target keyword Search keyword consisting of intent keyword Composition of search keywords Of course, there are cases where it does not necessarily include both target keywords and intent keywords and consists of only target keywords. “Bunggeoppang”, “Bunggeoppang machine”, “Bunggeoppang dough”: Target keywords “Making”, “Price”, “Difference”: Intent keywords How can search keywords be distinguished? Previously, we said that search keywords contain “intent” and “intent.” The intent of potential customers that can be confirmed from these search keywords can be divided into informational, navigational, commercial, and transactional . For more information, see What is each search intent? You can see this by looking at .
If we look briefly at it one by one, 1. Informational Information-type keywords related to Taiyaki discovered through Pathfinder Information-type keywords related to Taiyaki discovered through Pathfinder Keywords with informational intent are intents that appear when searchers want to know something about a topic they are interested in, such as “Types of Bungeoppang,” “Bunggeoppang Making,” “Bunggeoppang Business,” and “Bunggeoppang Illustration.” The keywords show that our potential customers are curious about what types of bungeoppang there are, how bungeoppang is made, how much bungeoppang usually costs, and how it is sold. 2. Navigational No mobile intent was shown in Bungeoppang. Keywords with mobile intents are keywords that search for specific store locations or websites, such as Gangnam Station Plastic Surgery Clinic or the Olive Young website. You can see that Bungeoppang is an item with relatively few intentions of searching for a specific location or website. 3. Commercial Information-type keywords related to Taiyaki discovered through Pathfinder Information-type keywords related to Taiyaki discovered through Pathfinder Commercial intents are intents to research and compare prices or look up reviews before making a purchase.
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發表於 2024-1-9 15:47:45