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Twitter demographics 57. Female users make up 35.7% of global Twitter users. 58. 64.3% of Twitter users worldwide are male. 59. Based on the number of Twitter advertising audiences, the countries with the most users in 2023 are as follows: Number of active users (in millions) Country ranking 64.9+ United States 1 51.8+ Japan 2 16.6+ Brazil 3 16.1+ Great Britain 4 15.0+ India 5 14.8+ Indonesia 6 13.8+ Türkiye 7 11.8+ Mexico 8 11.4+ Saudi Arabia 9 9.5+ France 10 Table (3) Statistics of businesses on Twitter 60. Advertisers can reach 372.9 million people on Twitter. 7.2% of all Internet users use Twitter. 61. In the past year, the number of ad views on Twitter has decreased by 19.8%, or 92 million users.
62. The arts and crafts industry is the most attractive type of business on Twitter. The world's largest phone numbers list social media statistics picture (6) Twitter engagement statistics 63. The follower engagement rate on Twitter is 0.05% for all businesses. 64. The engagement rate of videos on Twitter is 0.17%. YouTube statistics YouTube usage statistics 65. YouTube will have at least 2.5 billion monthly active users in 2023. 66. More than 500 hours of video are uploaded to YouTube every minute. 67. YouTube users watch more than 1 billion hours of video every day. 68. An average Android user spends 27 hours and 19 minutes on the YouTube app every month. 69. 70% of users get to know new brands through YouTube. 70. If users watch a video of a product on YouTube, the probability of their purchase doubles. YouTube demographics 71. 95% of teenagers use YouTube. 72. Women make up 45.6% of global YouTube users. 73. Men make up 54.4% of global YouTube users. 74. Based on the number of YouTube advertising audiences, the countries with the most users in 2023 are as follows: Number of active users (in millions) Country ranking 467.0+ India 1 246.0+ United States 2 142.0+ Brazil 3 139.0+ Indonesia 4 81.8+ Mexico 5 78.4+ Japan 6 71.7+ Pakistan 7 70.9+ Germany 8 63.0+ Vietnam 9 57.9+ Türkiye 10 Table (4) Statistics of businesses on YouTube 75. Advertisers can reach 2.53 billion people on YouTube, which is 48.8% of all Internet users. 76. In the last year, the number of views of advertisements on YouTube has decreased by 1.4%. This means that marketers now have access to 35 million fewer people on this platform compared to the previous year. These ads are tagged with "ads" to show paid content. This ad contains text with no image. If you want to create a Google search ad, use Google Ads to create and set up your ads. 2. Display advertising Display ads are another type of PPC advertising that you can use to reach people interested in your business.
These ads appear on Google partner websites. Instead of a full text ad, these ads usually include a photo and text. These ads enable you to target specific types of people who you believe are interested in your business. You can set your own target market or focus on people who have visited websites similar to yours. 3. Social media advertising Social media advertising is one of the most popular types of paid advertising. These ads appear in social media feeds and on different platforms and are a great way to connect with social media users. 4. Shopping ads on Google picture (1) Google Shopping Ads are another type of paid advertising that can be used to help find your products. These ads appear above the main Google search results and allow the user to see the price of the advertised products before clicking on the desired site. 5. Gmail sponsored ads Gmail-sponsored ads appear at the top of the user's inbox. These ads are bolded like any other email with the "ads" tag in the email and subject line. Users can view these emails on their desktop and mobile app. 7. Internal advertising Instagram ads are displayed on YouTube videos. If you've ever watched a video on YouTube, you've noticed that before or while watching a video, you're shown a type of ad that's a full-screen ad that can't be skipped. This format is one of the most popular types of PPC campaigns. If you want to use this type of PPC ad, you need to create an ad that gets your audience interested in watching the video and engaging. What is Google Ads? Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system in the world.
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