|
The average age of Facebook advertising audience is 32 years. 47. Based on the number of Facebook advertising audiences, the countries with the most users are as follows: Number of active users (in millions) Country ranking 369.9+ India 1 186.4+ United States 2 135.1+ Indonesia 3 114.2+ Brazil 4 93.3+ Mexico 5 91.9+ Philippines 6 75.6+ Vietnam 7 54.2+ Bangladesh 8 51.6+ Thailand 9 47.0+ Egypt 10 Table (2) Statistics of businesses on Facebook 48. Facebook's global advertising audience includes 2.25 billion people. 49. As of April 2023, the global average revenue per user on Facebook has reached $9.62. 50. In the past year, Facebook ad views have increased by 5% or 108 million users. Facebook engagement statistics 51.
The follower engagement rate on Facebook is 0.15% across all businesses. 52. Video post types are the most phone numbers list engaging posts on Facebook with an average engagement rate of 0.17%. The best media according to global social media statistics picture (5) Twitter statistics Twitter usage statistics 53. Twitter will have about 353.9 million monthly active users in 2023. 54. Advertising data from Twitter shows that approximately 4.6% of the world's population uses Twitter. Getting to know PPC or pay for each click (Pay-Per-Click) PPC means pay per click and is an abbreviation of Pay-Per-Click. Pay per click is a type of internet marketing where people pay an amount for each click on their site. On average, businesses earn $2 for every $1 spent on pay-per-click campaigns. PPC advertising is a great way to earn money to increase your business values. In fact, 50% of PPC visitors convert to organic traffic. So, how can you use PPC advertising for your business? 1. PPC keywords Keyword research for PPC can be time-consuming, but it's also incredibly important. Your entire PPC ads revolve around crafted keywords.
The most successful Google Ads advertisers are constantly improving and refining their PPC keyword lists. Features of effective PPC keywords: Relevant – Paying for traffic that has nothing to do with your business is not worth it. You want to find targeted keywords that will result in higher click-through rates through PPC, effective cost-per-click and increased profits. This means that the keywords you want should be close to the offers you are making. Comprehensive - Your keyword should not only contain popular search terms, but also have a long search term. Long-tail keywords are more specific and less common, but drive the majority of search traffic. In addition, they have less competition and are therefore cheaper. Extensive - PPC is repetitive. You want to constantly refine and expand your campaigns and create an environment where your keyword list is constantly growing and adapting. Some key concepts to understand PPC CPC or cost per click CPC is the price paid by the advertiser for each click on your ad.
|
|