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If you think about it the other way around, we need to give customers a reason to buy from a shopping mall that is just a booger.' That was the moment I realized that the customer’s opinion was the right answer. “Don’t be swayed by trivial techniques. The answer will come if you focus on the ‘customer.’” The CEO kept saying that shopping cart reminders and growth hacking are important for growth, so he bought books, read books, and listened to lectures, but he strongly told us not to fall for those tricks. The essence is the customer. Customers tell us what they really want. The CEO of Andar, which has made a meteoric appearance in the sports clothing market, also carefully reviews customer feedback every day. There are no secrets to success, mostly cliches. They say success depends on how well you can do boring, cliché tasks, so I think we need to continue to focus on our customers. If you know your customers, you can see the market. The problem is that it is not analyzed properly. Human greed is endless and we repeat the same mistakes...
The saying goes, ‘Human greed is endless and we repeat the same mistakes,’ and the CEO was no exception. Cambodia Phone Number Data ‘the number of products being small’ accounted for 80% of all complaints. For 3 months. However, they said, ‘Actually, there are a lot of products, but they are not being delivered to customers?’ (Going to the store ), so they closed down products with low sales volume to improve inventory management convenience. In the end, it is said that sales were cut in half. Realizing the seriousness of the problem, he began analyzing it by mobilizing all the qualitative and quantitative data that Wingit had accumulated over four years to secure a basis for expanding the number of products. [1] Quantitative evidence that knowing your customers will help you see the market “Back data accumulated over 4 years clearly proves customer opinions.” A graph showing the correlation between the actual number of Wing It products (SKU, Stock Keeping Unit) (red line) and sales (green bar). This clearly tells the customer what they really want. The graph above is the result of analyzing Wing It’s product count and sales data accumulated over four years. Anyone could see that the number of products had a clear impact on sales. Statistically, the correlation coefficient between the number of products and sales was very significant.
Additionally, the CEO investigated several cases and concluded that it is more profitable in the food market to sell large quantities at low prices. This is because the per-customer price is low, so sales change significantly depending on price changes, and even if advertising costs are spent, efficiency is not achieved. Therefore, rather than focusing on products with high sales volume, increasing the number of products so that a variety of customers can purchase them will increase sales volume and increase sales. The customer's comment, ‘There are fewer products,’ reflected the unique characteristic of the food market: the more products, the better. The CEO is thinking of increasing the number of product planners from the current 2 to 10. All the data says that having a large number of products helps sales. [2] Qualitative evidence that knowing your customers will reveal the market “Diversity of products is the most important content a shopping mall can have.” If you look at clothing shopping malls, they actively promote ‘new product release dates’.
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發表於 2024-3-5 12:13:16