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The direction of Google SEO algorithm

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發表於 2024-3-7 14:17:05 | 顯示全部樓層 |閱讀模式
Download intent data report (health/diet) If you are curious about recommended content for marketers, including this data report, and the story of Listening Mind Hubble search data, please subscribe to the Ascent Korea newsletter. In addition, we provide useful information such as notifications of new webinars and workshops. Natural traffic from a recent e-commerce SEO project increased 18 times in 6 months. Make your website an expert in your field.  change is “like people.” From this perspective, who should we ask questions to? For example, let's say you're going on a diet. If there is someone around you who has successfully dieted, you will probably ask that person a question first. Or, you might ask a trainer at a nearby gym about dieting methods. This is because the person in question is considered an expert in the field I am curious about.


You could call this an evaluation factor called EAT (Expertise, Authoritativeness, and Trustworthiness), but to Cambodia Phone Number Data put it simply, it means asking a question to an expert. And Google wants websites with expertise to answer. So how can you become an expert? I adopted a strategy of writing articles targeting long-tail keywords. Using the previous example, let’s say you become an expert on diet. If so, the first thing to do is to write an article related to diet. How many articles can you write? First, three articles come to mind regarding the short keywords “diet,” “diet menu,” and “diet method.” You can't become an expert with just three articles. Now, write an article targeting long-tail keywords. I write articles related to “Realistic Diet Plans”, “Realistic Diet Plans for Men”, “Weekly Diet Plans”, and “Student Diet Plans”. There are more than 8 keywords that Google recommends related to diet menus.




There are also keywords related to “diet method” here. This way, you can write 20 articles. We now have over 20 diet-related articles on our website. My expertise is different from before when I only had 3 articles to now when I had over 20 articles. Even if the search volume is low, you can be considered an expert if you start writing more than 50 posts targeting long-tail keywords to build your expertise. After that, we, as diet-related experts, are more likely to provide answers on Google, so we place our website at the top. The above project targeted “collagen”. For all keywords related to collagen, the website gets 99% first page exposure. One post per keyword. Improvement is more important than new. It is not easy to get your article exposed at the top at once. In that case, I usually write again on a related topic. Rather than this, it is more effective to improve existing writing. I check to see if what I wrote was in line with the customer's intent, and try to improve it.

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