How to improve your business app

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There is no doubt that we are living in the era of the digital revolution . We use our smartphones for practically everything we do. We download apps to remind us of an important event or even to drink water. We are hostage to technology and having an app can help your business a lot. NO TIME TO READ? DOWNLOAD THE FREE PDF NOW Name Email Many companies are using apps to provide the best possible experience for their customers, which is a great strategy for attracting new people and maintaining their digital presence. The app boom began in 2008, with the invention of the App Store. Since then, the app market has grown astronomically, so that everyone who owns a smartphone has at least one app downloaded on the device. However, with the high demand for applications by the population, the public's demands have also become greater. The app needs to be fast, intuitive and meet people's expectations. Applications allow more and more people to find your company, attracting more customers to it. Does your company's app do all this? Is your customer completely satisfied with it? If your answer is no, continue reading and we will give you tips on how to improve your business app! How to improve your business app? Firstly, you need to analyze whether your company's application can be used on both Android and iOS. Is it hybrid or native .

Hybrid apps: These apps use the same programming Colombia Mobile Number List language for Android and iOS. Hybrid apps tend to have a simpler and less intuitive interface, and they are more prone to bugs, as they are not made exclusively for a single platform. Native apps: Native apps are the best option when developing an app for your business. This is because its programming language is ideal for the platform, be it Android or iOS. Native apps are more intuitive, have a more technological interface and are unlikely to have bugs, as they are housed on an ideal platform for their programming language. In addition to being a great way to reach new customers, your app should be a way of communicating between your company and the user. It is essential that it fulfills its function and does not cause problems, as the customer may end up uninstalling it in a short time. Provide push notifications Have you ever heard of Push Notification? This is nothing more than the notifications we receive on our smartphones talking about your company's products and services, and how they can help the customer. Push notifications are part of digital transformation, and are a great way to keep your target audience engaged and satisfied with your company, regardless of its segment.



With the right pushes being triggered, your customer can become increasingly loyal to your business, as they keep your company in mind at all times. Large apps and stores use this strategy, such as iFood and Renner. Promote loyalty programs Customers who use your app are likely to be loyal to your brand and purchase your products/services regularly. Why not give them more reasons to continue interacting with your business? Promoting actions such as loyalty programs makes your customers even more satisfied with your solutions, and can also make them recommend your business to their friends, attracting more people to your app. It is possible to use strategies through social networks directing customers to the app and get exclusive discounts with the loyalty program. Provide discount coupons Is your company an e-commerce? If so, providing discount coupons and/or free shipping is one of the best ways to keep users engaged and make them want to continue shopping with you. Competition with e-commerce applications is huge, and providing these discounts is a great way to stand out in the market and make your customers increasingly loyal. Invest in App Store Optimization ASO or App Store Optimization is a way to make your app grow in stores like the App Store and Google Play .