How TikTok works

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One thing that has changed as the platform has grown in popularity is that there is now more variety in the types of videos people share. They are no longer just musical. Up-and-coming comedians performing small sketches, skateboarders showing off their skills, pranksters, dancers, fashion enthusiasts, budding make-up artists and craft enthusiasts all take the opportunity to share videos demonstrating their talent. And now we're even seeing people sharing videos talking about their favorite products (does the word influencer mean anything to you?


Of course, not all TikTok users have the confidence or Special Data skills to create videos. Just as many YouTube viewers lurk, simply looking for interesting content to view, some TikTokers also take a more passive attitude towards using the app.The TikTok mobile application allows users to speed up, slow down or change the background sound or music using a filter, selectable from a wide range of musical genres. Using a dedicated option, you can record audio and video of your reaction while the clip is displayed on your smartphone, while the "duo" option allows you to share video footage from two mobile terminals in a single video. This functionality is used for example between two close people to film each other with each other's cell phones.The application allows users to set up their accounts as “private” . The content of these accounts remains available to TikTok, but is visible only to users authorized by the account holder, who, similarly to other social networks, can choose whether to make the profile public or to interact only with friends, through comments, messages or “reaction” and “duo” videos.






TikTok uses artificial intelligence to analyze the interests and preferences expressed by users of the application, so as to be able to individually personalize the contents offered to them.In fact, TikTok users don't necessarily have to follow anyone. They can simply open their app, go to their “Discover” page, and start playing videos that seem interesting or fun. They can even search for videos on favorite topics using relevant hashtags.Over time, however, many TikTok users enjoy certain types of videos and are likely to subscribe to channels that regularly share those types of videos. Every TikToker has a profile page and this highlights the videos they have uploaded.