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Know what your goals are Your business has goals for the year, and your marketing efforts are designed to support them. Make sure they’re SMART .specific, measurable, achievable, relevant, and time-bound.. march content ideas – words tream smart goal chart Your big business goals might look like: We want to increase sales by % year-over-year. We want to sell , units of our new product in the first days after it launches. We want people to register for our event when we announce it in March. Define how marketing can support those goals With those macro goals in mind, you can brainstorm ways your marketing team can contribute to achieving them.
Take that sales growth goal as an example. Your marketing team will look to create content that supports filling up your marketing funnel. That includes: Top-of-funnel content to build awareness and attract a new audience. Educational content to Iceland Phone Number support those in the consideration stages. Content that creates a top-notch customer experience when they decide to convert. Discover more ways to grow your business this March and beyond with our easy-to-use growth strategy template. Get clear about who’s in your audience So, what do these people moving through your marketing funnel look like.
You can’t do that if you don’t know who your audience is. That’s where research comes in. Look at your current customers. What characteristics do they share. Can you send them a survey or conduct interviews to understand why they chose to do business with you. march content ideas - screenshot of audience survey In this example, the project management tool ClickUp invites users to submit feedback and feature requests on its site. Knowing who your current customers are and how they act, think, and feel can help you create
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