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And if you want to maintain, improve or change, this is a premise that you can never leave out. So far, in the basic principles, international SEO is just any old SEO. So, the time has come to go deeper into the subject! What are the Most Commons Obstacles in International SEO? to scare readers a little! But we believe that what comes easy goes easy. It’s not that international SEO is difficult; what we’ve seen so far is very simple, wouldn’t you agree? The subject complexity is that you must have the strength to join several ends at the same time.

One of those ends that make international SEO more complex is the correct setting of  C Level Executive List goals. So, let’s take it in parts. International SEO Objectives When companies decide to expand through the Internet, there are three types of goals to develop: by language; by country; hybrid. By language This objective usually happens when a company offers product X in one region and wants to offer it in another country. For example, a Brazilian company wants to sell sports shoes in Argentina.





Here, it doesn’t matter the country because the product will be the same; this way, the Brazilian company’s main goal will be to speak Spanish. The same content will be offered. It is only necessary to respect the semantic variations when translating, in case it is necessary. But let’s imagine another scenario: the same Brazilian company wants to sell sportive shoes in Portugal. The language is the same, but again, because the same product is offered, what matters is the language and not the country.