Growth in e-commerce, brand safety and new features at Meta

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Dear readers, After online trading grew rapidly for years and practically went through the roof during the Corona pandemic, sales fell for the first time in 2022 and 2023 - albeit only minimally. Now business is apparently picking up again: for 2024, the German Trade Association (HDE) expects e-commerce sales of 86.7 billion euros . If the forecast is correct, sales would increase nominally by 3.0 percent compared to the previous year. Those: einzelhandel.de The HDE sees this development with cautious optimism : “Online retail made a huge jump in sales during the Corona years.

It was to be expected that growth would not continue unabated in the period thereafter. However, the sales level is and remains high,” said HDE President Alexander von Preen. The ot Colombia Phone Number List her news from the world of influencer marketing that we have compiled here for you also makes you optimistic. Let yourself be inspired! 1. Big opportunities: influencer marketing for hoteliers As an industry, the hotel industry is practically predestined for influencer marketing - because when it comes to hotels, many people trust personal recommendations far more than classic advertising.



Especially in combination with social media competitions, hoteliers can drastically increase the visibility of their hotel, writes the industry portal “Tophotel” and gives tips for a successful campaign: target group relevance, authenticity and long-term partnerships are the key to success, as are clear agreements . Those: tophotel.de 2. Brand Safety: Stay alert In social networks it is no longer just about whether an ad is seen - it should also appear in an appropriate context, writes Michael Fuhrmann for the online magazine “Adzine”. However, protecting a brand's reputation ( “brand safety”) is becoming increasingly difficult given the speed at which platforms are changing.